Our Guiding Principles

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  1. Principle Pursue fulfilling work

    We engage in work that helps others & the planet and feels meaningful to us, creating a sense of purpose and satisfaction beyond monetary rewards.

2. Principle Live the idea of meritocracy

We productively and respectfully engage to come up with the best possible collective thinking and make decisions based upon facts, data and measurable goals. To achieve this, we always aim for truthfulness and transparency, aiming to create a work environment where the best ideas win, regardless of where they come from.

3. Principle Enjoy the journey

We embrace work that energizes us and cultivates an environment of respect and openness where everyone loves to try new things and is eager to learn and serve others. We focus on meaningful projects with people sharing our values, and even with financial success, we would continue doing what we love.

4. Principle Cultivate positive relationships

We work with teams, partners and customers we genuinely enjoy spending time with, fostering a supportive and enjoyable work environment. (We stay away from projects wich suck our energy, even if it pays well.)

5. Principle Embrace flexibility

We create a work environment that allows for scheduled flexibility, enabling team members to maintain a healthy work-life balance. We also limit synchronous work to maintain flexibility while acknowledging the need for team interactions and collaboration.

6. Principle Stay independent

We choose our own deadlines and avoid reliance on external pressures, fostering a sense of autonomy and ownership.

7. Principle Maintain a small, efficient team

We keep our team size manageable, striving to keep the team as small as is reasonable to reduce pressure and maintain a close, collaborative atmosphere. We want to enable others through technology (and avoid to build big inventories).

8. Principle Focus on profitability & longevity

We aim for sustainable profit margins, investing in our future and creating a financial safety net. We focus on slow, steady growth that's more manageable and sustainable, with long-term success in mind.